Hi, I'm Sasha, a UX designer with a background in illustration.

I create user-friendly designs by combining thorough research, UX strategy, and intuition, and I enjoy collaborating with cross-functional teams to deliver accessible, effective solutions. I have experience in developing strategic plans, conducting user research, and leading user testing sessions.

Before focusing on UX design, I worked as a visual designer across industries like pharmaceuticals, finance, real estate, food and television.

In my free time, I love drawing and painting—you can check out my illustration portfolio here. I’m always eager to incorporate illustration and animation into my design work.

When I'm not creating, I’m biking around Brooklyn, trying out new snacks, birdwatching, or playing with my pup, Zoya, in New Jersey.

Contact Me:
sasha@sashataran.com
LinkedIn
Read.CV

My PDF resume is available here.

Experience

Verizon
Senior UX Designer

Mar 2024-Present
Remote/NYC

PepsiCo
Senior UX Designer

Nov 2023-Feb 2024
Remote/NYC

AKQA
Senior Experience Designer

Jul 2023-Oct 2023
Remote/NYC

Publicis Sapient
Senior Experience Designer

Oct 2020-Jun 2023
Remote/NYC

Sullivan
Senior UX Designer

May 2020-Aug 2020
Remote/NYC

DeSantis Breindel
Senior UX Designer

Mar 2020-Apr 2020
Remote/NYC

Critical Mass
User Experience Architect

Aug 2017-Mar 2020
NYC

CBS Sports Network
Designer

Jul 2015-Aug 2017
NYC

Skills

User research, usability testing, design audit, prototyping, wireframing, site mapping, design systems, heuristic evaluation, creative direction, branding, illustration, basic animation, storyboarding, HTML/CSS

Fluent in Russian

Tools

Figma, Sketch, Adobe Creative Suite, Jira, Miro, Mural

Traditional illustration and drawing, painting, storyboarding, printmaking, RISO

Certifications

National Council for Mental Wellbeing
Mental Health First Aid Responder

General Assembly
UX Design Bootcamp

Education

School of Visual Arts
BFA, Illustration

Select Clients

Verizon, PepsiCo, Focus Brands, Moe’s Southwest Grill, Goodyear, JustTires, Comcast Business, Two Sigma, Citi, Zelle, Crown Castle, Brookfield Properties, Very Technology, CBS Sports Network, NFL, Pfizer, Gilead, Genentech, Abbott Labs